| Wendy Kennedy is a seasoned technology industry executive,
award winning professor, and author who has spent more than 20 years helping
science and technology inventors bring their ideas from “lab to life”. Wendy’s methodology and book, So what? who cares? why you?™: The
Inventor’s Commercialization Toolkit, have been adopted by government
research labs, innovation centers, university commercialization offices and
private sector corporations.
Wendy’s career spans executive roles in
several venture backed startup companies, two of which were recently acquired
by Microsoft and Harman Kardon. She is also
very familiar with the world of commercialization in a campus environment,
having spent 12 years as a business school professor at Algonquin College. It was during this time Wendy developed So
what? who cares? why you?®, a commercialization assessment methodology for
scientific and technical ideas.
In 1999, Wendy left academia to pursue her current venture through
wendykennedy.com inc. Today, So what?
who cares? why you? has been adopted globally by organizations including: Pennsylvania State
University, The National Research
Council of Canada, The University of Central Florida, The University of
Canterbury (New Zealand), Purdue University,
Springboard Atlantic, Mississippi State University, West Virginia University
and others.
Wendy is a frequent speaker at commercialization and entrepreneurship
forums including: Pennsylvania
State University,
Purdue University,
Young Inventor’s International, the Federal Laboratory Consortium, Innoventure2007,
and Enterprise Ireland.
Wendy holds a Masters Degree in Business
from Queen’s University and is a recipient of the Dr. Laurent Isabelle Award
for innovation and excellence in education.
She lives in the heart of Canada’s
innovation capital, Ottawa,
Canada. Please visit www.wendykennedy.com to learn more
about Wendy and So what? who
cares? why you?.
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