CATA WIT Toronto Chapter
2010/2011 Professional Development Series
Session 2 - A Whole New Mind: The Six Aptitudes Needed for Success
By Dan Pink
Local Expert: Fiona Gilfillan,
Director General, Industry Canada,Spectrum Management Operations Division
These are tumultuous times for business and disruptive forces lurk just around the corner. How can your organization survive amidst the chaos? Best-selling author Daniel Pink believes that the era of "left brain" dominance and the Information Age that it engendered is giving way to a new world in which "right brain" qualities—inventiveness, empathy, and meaning will govern. And organizations that incorporate these new "right-brain" abilities will flourish. Pink will argue the future belongs to a different kind of person with a different kind of mind, people like artists, inventors, storytellers, caregivers—these people are the next business elite.
Participants will learn:
- Why "high tech" abilities are giving way to "high concept" and "high touch" talents
- The six essential aptitudes necessary for thriving in this emerging world
- Why the widespread search for meaning is perhaps the greatest recruiting challenge, and the largest business opportunity, of our times
- How smart companies are using the arts—design, storytelling, and play—to pull ahead of the competition
About Dan Pink
Daniel H. Pink is the author of a trio of provocative books on the changing world of work.
His newest work is The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need, the first business book for a western audience in the Japanese comic format known as manga. (In 2007, he won a Japan Society Media Fellowship that took him to Tokyo to study the manga industry.) Before that, he wrote A Whole New Mind: Why Right-Brainers Will Rule the Future, a long-running New York Times and BusinessWeek bestseller that has been translated into 16 languages. His first book was Free Agent Nation: The Future of Working For Yourself, which Publishers Weekly says “has become a cornerstone of employee-management relations.”
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