CATA WIT Toronto Chapter
2010/2011 Professional Development Series
Session 3 - The Power of Elegance in Innovation, Strategy and Marketing
By Matt May
Local Expert: Anne Raymond, Xtreme Productivity Coach
It’s counter intuitive, unconventional, but undeniably powerful: the best ideas are those that are intentionally open to interpretation and leave something to the imagination. They exploit the seductive power of “the missing piece.” Every day we've got more to do and less to do it with, and so how do we maximize our impact with a minimum of input? Designed for managers and executives who are looking for a way, especially during this economic crisis, to move their businesses forward while consuming fewer resources. In this talk, Matt draws on the most compelling stories of individuals, teams and organizations to demonstrate how when ideas and strategies are intelligently chiseled to allow customers to add their own touch and actually participate in the emerging situation, the outcome is an irresistible simplicity.
Participants will learn:
- The four keys to elegant solutions: seduction, subtraction, symmetry and sustainability
- How to hone that ability to find the elusive “know it when you see it” that leads to “gotta have it” – in business, work and life
About Matt May
Matthew E. May is the author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing (Broadway Books 2009) and Elegant Solutions: Breakthrough Thinking the Toyota Way, the Elegant Solutions blog, and The Elegant Solution: Toyota's Formula for Mastering Innovation (Free Press, 2006), which drew on his over eight years of experience as a former senior advisor and master instructor at Toyota. He has contributed to or written for Strategy and Business, Across the Board, The American, The Wharton Leadership Digest, Quality Progress, Consulting to Management, The Detroit News, The Detroit Free Press, and USA Today. Matt is the director of the consulting and education firm, Aevitas Learning and Innovation and holds an MBA from The Wharton School and a BA from Johns Hopkins University.
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