CATA WIT Toronto Chapter
2010/2011 Professional Development Series
Session 5 - Grown up Digital: How the Net Generation is Changing Management, Marketing and Learning
By Don Tapscott
Local Expert: Suzanne Harrison,
Allstream, Director Core Data Product Management & Service Innovation
Poised to transform every social and business institution, the Net Generation is reshaping the form and functions of school, work, and even democracy. Simply put, the wave of youth, aged 12-30, the first truly global generation, is impacting all institutions. Particularly, employers, instructors, parents, marketers and political leaders are finding it necessary to adapt to the changing social fabric due to this generation's unique characteristics. Based on his new best-selling book Grown Up Digital, with its comprehensive examination of the Net Generation, Don Tapscott will provide in this presentation valuable insight and concrete takeaways for leaders across all institutions.
Participants will learn:
- How the Net Generation can be the most innovative, collaborative, and productive cohort, if given the proper working environment. From company ethic to leadership style, Grown Up Digital examines, in-depth, what this new organization will look like.
- The benefits of a shift from a traditional, broadcast model of education to one that is customized, collaborative and interactive
- How the Net Generation's ability to scrutinize and investigate is forcing a new model of democracy that will have to be transparent, collaborative and engaging
- How marketers no longer control their brands and how to cope with this power shift that affords the advantage to the consumer
About Don Tapscott
Don Tapscott is an internationally renowned authority, writer, consultant and speaker regarding the strategic impact of information technology on innovation, marketing and talent. He has authored or co-authored eleven widely read books on technology in business and society. Don sold his company New Paradigm in 2007 to nGenera where he is Chairman of the nGenera Innovation Network. He is Adjunct Professor of Management at the Joseph L. Rotman School of Management, University of Toronto. He has authored several of the defining business books of the last decades including Paradigm Shift (1992), The Digital Economy (1995), Digital Capital (2000), Naked Corporation, (2002) and Wikinomics (2006).
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